18.2 Discover - Business Strategy
Reveela’s business strategy tools deliver concise marketing overviews, industry analysis, SWOT analysis, and PEST analysis to help you quickly assess new opportunities, and sharpen your overall marketing strategy.
There are four business strategy tools available for you to use:
- Strategic Market Overview
- Industry Analysis
- SWOT Analysis
- PEST Analysis
Strategic Market Overview
The strategic market overview tool provides guidance on how your organisation can align its products or services with its target market to achieve a competitive advantage.
To perform a strategic market overview
- Select Discover from your dashboard.
- You will be directed to Business Strategy section.
- Select the Strategic Marketing Overview tab.
- Enter your industry, website, and country, then click the arrow to generate results.
- Your personalised strategic marketing overview will be displayed.
Industry Analysis
The industry analysis tool helps you understand the overall state, structure, and future prospects of any industry.
To conduct an industry analysis:
- Select Discover from your dashboard.
- You will be directed to Business Strategy section.
- Select the Industry Analysis tab.
- Enter your industry sector and year then click the arrow to generate results.
- Your industry analysis will be displayed.
SWOT Analysis
The SWOT analysis tool helps you identify and evaluate the internal and external factors that can impact your organisation or project.
To perform a SWOT analysis:
- Select Discover from your dashboard.
- You will be directed to Business Strategy section.
- Select the SWOT Analysis tab.
- Enter your company/brand name and country then click the arrow to generate results.
- Your SWOT analysis will be displayed.
PEST Analysis
The PEST analysis tool helps you identify and evaluate outside factors that could affect how well your organisation performs and competes.
To perform a PEST analysis:
- Select Discover from your dashboard.
- You will be directed to Business Strategy section.
- Select the PEST Analysis tab.
- Enter your company/industry/product name and country then click the arrow to generate results.
- Your PEST analysis will be displayed.