13.2 Content Editor - Create Content Tool

Accessing/using the create content tool

Reveela’s content creation tool helps you draft, and develop new content using AI‑powered creativity tools. Whether you need assistance getting started or inspiration to refine your message, you can easily generate engaging content with just a few prompts.

To access the create content tool:

Select Create from the Dashboard.
You will be directed to the content editor.
On the tools on the side panel, select Create Content.

Creating content

When using the create content tool, you'll first choose from a selection of templates like news stories, press releases or blogs. This guides the AI to generate engaging, well-structured content perfectly tailored to your selected format.

To create news stories:

Select Create Content from the tools side panel.
Under "What do you want to create?", choose News Story.
Use the slider to choose a length (Short, Medium or Long)
Choose a writing angle from the dropdown.
For "What do you want to write about?" Include your main angle and key points.
Choose some keywords to include.
Choose a tone of voice and a style.
Select Generate.

To create press releases:

Select Create Content from the tools side panel.
Under "What do you want to create?", choose Press Release.
Use the slider to choose a length (Short, Medium or Long)
For "What do you want to write about?" Include announcement details, company info, important dates, and target audience.
Choose some keywords to include.
Choose a tone of voice and a style.
Select Generate.

To create blog posts:

Select Create Content from the tools side panel.
Under "What do you want to create?", choose Blog Post.
Use the slider to choose a length (Short, Medium or Long)
Choose a writing angle from the dropdown.
For "What do you want to write about?" Include your main angle and key points and context.
Choose some keywords to include.
Choose a tone of voice and a style.
Add a call to action to incorporate into the post.
Add some questions and answers to include.
Select Generate.

Once your content is generated, it appears directly in the editor where you can accept it to proceed, decline to try again, or rewrite using the same prompts for refined results.

Using the generated content:

Select Accept to load it into the editor and begin editing.
Select Decline to discard it.
Select Rewrite to regenerate new content based on your original inputs.

Why the quality of your inputs matter

The output quality depends directly on the clarity, detail, and specificity of your inputs. Vague or incomplete inputs result in generic, shallow, or misaligned content. Well-prepared inputs allow the AI to create content that is engaging, accurate, and contextually relevant.

Below are some key input areas and their impact:

Topic/Focus

What to provide: Core subject, audience, and main points.

Impact: Ensures content stays on-topic and addresses the intended audience’s needs.

Example: "NHS waiting lists and elective surgery delays for patients in 2026."

A simple input like 'Healthcare' will provide generic content.

Context & Supporting Details

What to provide: Timeframes, locations, trends, examples, or key data.

Impact: Adds credibility and concreteness; prevents generic outputs.

Example: “Patient stories from winter 2025 show elective surgeries delayed by up to 6 months.”

Quotes & References

What to provide: Names, sources, verifiable data points.

Impact: Supports factual accuracy, allows proper citations, strengthens credibility.

Keywords (optional)

What to provide: SEO phrases or topics to highlight.

Impact: AI can naturally weave terms into the text for search visibility without overuse or keyword stuffing.

Tone & Writing Angle

What to provide: Specify style (e.g., analytical, narrative, contrarian) and tone (formal, conversational).

Impact: Guides how content feels; subtle framing ensures angle influences tone without meta-labeling or structural changes.

Practical Tips

Be explicit — “Healthcare waiting list increases in the UK, 2026” is better than “Healthcare.”
Provide examples — e.g., “Patient experiences with hip surgery delays” for relatable narratives.
Add references — quotes, links, or stats improve credibility.
Combine inputs strategically — context + angle + keywords guide output without forcing labels.
Review outputs — AI structures content; you verify facts, numbers, and readability.

Writing Angles

The writing angle controls how your content is framed.

It doesn’t change the topic but affects:

What you focus on – which aspects of the topic are highlighted.
How it feels to read – the tone, engagement level, and narrative style
How it’s presented – the structure, examples, and storytelling elements.

Choosing the right angle

Choosing the right angle ensures your content resonates with the reader and meets your objective.

Below are the content angle options and when to use each one:

Real Life Examples / Scenarios

When to Use: Unsure or default choice

Focus: Everyday impactPractical

Feels Like: Practical relatable explanations

News / Issue Led

When to Use: Something is happening or changing

Focus: Current events and significance

Feels Like: News article or report

Data & Insights

When to Use: Stats, trends, research available

Focus: What the data shows and why it matters

Feels Like: Analytical, report-like

Industry Analysis

When to Use: Business/sector discussion

Focus: Market trends and sector-level insight

Feels Like: Expert breakdown

Public Safety / Awareness

When to Use: Risks, problems, warnings

Focus: Potential consequences and prevention

Feels Like: Guidance or awareness content

Product-led (Contextual)

When to Use: A product/service is part of the story

Focus: Real-world application

Feels Like: Natural product integration, not advertising

Opinion / Commentary

When to Use: You want a viewpoint or argument

Focus: Perspective, reasoning, interpretation

Feels Like: Editorial or blog opinion

Contrarian / Challenging

When to Use: Challenge common thinking or norms

Focus: Why usual assumptions might be wrong

Feels Like: Provocative, thought-leadership style

Narrative Storytelling

When to Use: Human or story-driven approach

Focus: People, journeys, experiences

Feels Like: Story-like, immersive narrative

Tips for using writing angles Effectively

Angles are modifiers, not structural instructions — they subtly guide tone, emphasis, and focus.
Only one angle should influence tone per piece; if unsure, use Real Life Examples / Scenarios as the default.
Do not label the angle in the text — avoid phrases like “from a contrarian perspective” or “this article takes a data-driven view.”
Use angles to highlight what matters most to your audience — e.g., narrative angles for storytelling, data angles for analysis.
Temporal cues matter — News/Issue-led requires clear time context, while Narrative Storytelling can span past and present.

Brainstorming ideas

Reveela's brainstorm tool can be used to generate fresh ideas for your topic using different inspiration modes. This tool is perfect when you're not sure what to write about or just need a spark of inspiration to get started.

To brainstorm content ideas:

Select Create from the Dashboard.
You will be directed to the content editor.
On the tools on the side panel, select Create Content.
Under Content Ideas, select Brainstorm.
Enter your topic or theme, choose an inspiration mode, and select Get Ideas.
Browse the generated list of ideas.

To use an idea and create content:

Select the ellipsis icon (⋯) next to the idea you like and select Write about this.
You’ll be taken to the Create Content tool with your chosen idea already populated.
Select your desired content type and adjust the parameters as needed.
Select Generate.

Choosing the right inspiration mode

Choosing an inspiration mode allows the tool to produce stronger and more engaging ideas by focusing the brainstorm in a specific creative direction.

Below are the inspiration modes and what they work best for:

Trending

What people are talking about right now

Everyday

Everyday situations and experiences

Different

Fresh or unexpected ideas

Problems

Issues or frustrations people face

Changing

Trends or shifts in behaviour

Stories

Real-life scenarios or journeys

Writing about current events

Reveela offers a quick way to create content using current and upcoming events. This feature is perfect for producing content that feels relevant to the time of year and is ideal for seasonal campaigns, holidays, and trending occasions.

To write about current events:

Select Create from the Dashboard.
You will be directed to the content editor.
On the tools on the side panel, select Create Content.
Under Content Ideas, choose an event e.g. 'Christmas'.
You’ll be taken to the Create Content tool with your chosen event already populated.
Select your desired content type and adjust the parameters as needed.
Select Generate.

The list of events updates automatically and always shows the most relevant and timely occasions, so you’ll always have fresh, current options available as the year progresses.